{"id":71,"date":"2020-10-04T18:17:52","date_gmt":"2020-10-04T16:17:52","guid":{"rendered":"https:\/\/abna.fr\/?page_id=71"},"modified":"2022-09-29T14:32:01","modified_gmt":"2022-09-29T12:32:01","slug":"la-marque","status":"publish","type":"page","link":"https:\/\/abna.fr\/?page_id=71","title":{"rendered":"La marque"},"content":{"rendered":"\t\t
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L’identit\u00e9 de la marque<\/b><\/span><\/h3>\n
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ABNA est une marque de v\u00eatements en ligne cr\u00e9\u00e9e en 2020 par Alexandre Bocher.<\/span><\/h3>\n

L’entreprise pr\u00e9sente ses collections sous forme de capsules et d’objects de collection aux identit\u00e9s r\u00e9elles. Le premier objectif de la marque est de garantir des textiles de haute qualit\u00e9, dans le respect de l’environnement et des consommateurs. C’est pourquoi nous utilisons des tissus 100% coton biologique.<\/span><\/p>\n

Les caract\u00e9ristiques d’ABNA font de cette marque fran\u00e7aise une marque moderne et \u00e9l\u00e9gante. Pour r\u00e9pondre aux souhaits des jeunes de soigner leur apparence, de se d\u00e9marquer des standards de la mode, notre marque \u00e9volue selon les crit\u00e8res de ses clients et se veut au plus pr\u00e8s de vous.<\/span><\/p>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Son histoire<\/sub><\/strong><\/h2>

L’origine du nom <\/sub><\/b>\u00ab\u00a0ABNA\u00a0\u00bb<\/sub><\/b><\/h3>

Le nom “ABNA”, abr\u00e9viation du patronyme du cr\u00e9ateur, trouve son origine dans le pseudonyme que le cr\u00e9ateur\u00a0utilisait notamment pour s’identifier lors d’interventions dans le domaine des jeux vid\u00e9os. Son\u00a0utilisation s’est ensuite d\u00e9velopp\u00e9e\u00a0singuli\u00e8rement dans le monde du “New Blade”, une discipline du freestyle sur glace, inspir\u00e9e des danses urbaines mixant acrobaties sur glace et technique de patinage. Fort des r\u00e9sultats obtenus lors de comp\u00e9titions, se d\u00e9marquant par son style personnel issu de son parcours de danse sur glace, ABNA est d\u00e9sormais connu et reconnu sous ce pseudonyme.<\/sub><\/p>

Comment ce projet a t-il commenc\u00e9 ?<\/sub><\/b><\/h3>

Apr\u00e8s une enfance marqu\u00e9e par les brimades de ses camarades de classe, et la difficult\u00e9 de pouvoir trouver sa place en affirmant ses diff\u00e9rences, le cr\u00e9ateur d’ABNA s\u2019est montr\u00e9 d\u00e9termin\u00e9 \u00e0 se construire un avenir lui offrant la libert\u00e9 d\u2019exprimer sa personnalit\u00e9 et ses valeurs,<\/sub> fort de ses singularit\u00e9s qu\u2019il s\u2019agisse de son caract\u00e8re, de son style vestimentaire, de ses choix de vie ou de son palmar\u00e8s sportif.\u00a0<\/sub><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quel message d\u00e9livrer ?<\/sub><\/b><\/h3>

Dans cette enfance, subir l\u2019absence d\u2019attention bienveillante des camarades ou des professeurs provoque des blessures malgr\u00e9 un contexte familial porteur. Mais cela forge ind\u00e9niablement le caract\u00e8re et rend plus fort\u00a0!\u00a0 C\u2019est cette volont\u00e9 d\u2019avancer malgr\u00e9 les courants contraires, dont souhaite t\u00e9moigner ABNA par un concept privil\u00e9giant les couleurs vives et p\u00e9tillantes plut\u00f4t que les couleurs sombres que le cr\u00e9ateur associe personnellement davantage \u00e0 la tristesse et au repli tandis que les nuances des couleurs primaires et secondaires \u00e9voquent les \u00e9motions positives comme la joie, la fiert\u00e9 mais aussi l\u2019espoir ou encore l\u2019inspiration\u00a0!<\/sub><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Alexandre Bocher - cr\u00e9ateur d'ABNA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vos collections bretonnes personnalis\u00e9es.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSite r\u00e9alis\u00e9 par Am\u00e9lia Steunou<\/a> <\/strong><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UX \/ UI Designer<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

L’identit\u00e9 de la marque ABNA est une marque de v\u00eatements en ligne cr\u00e9\u00e9e en 2020 par Alexandre Bocher. L’entreprise pr\u00e9sente ses collections sous forme de capsules et d’objects de collection aux identit\u00e9s r\u00e9elles. Le premier objectif de la marque est de garantir des textiles de haute qualit\u00e9, dans le respect de l’environnement et des consommateurs. …<\/p>\n

La marque<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-71","page","type-page","status-publish","hentry"],"yoast_head":"\nLa marque - ABNA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abna.fr\/?page_id=71\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marque - ABNA\" \/>\n<meta property=\"og:description\" content=\"L’identit\u00e9 de la marque ABNA est une marque de v\u00eatements en ligne cr\u00e9\u00e9e en 2020 par Alexandre Bocher. 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